New horizons at stp: our brand refresh and new website.
Today, we're excited to share some exciting news from STP. We've been working hard behind the scenes to refresh and strengthen our look and brand message.
Why this realignment?
Our goal is to be at the forefront of the legal tech industry in Europe. Over the past few years, we have invested heavily in both in-house development and the purchase of innovative solutions to provide legal industry professionals with the best solutions and services for efficient legal work. Instead of acting as a group of software vendors, we will now present ourselves as ONE company with different product brands. This not only strengthens our position in the market, but also demonstrates our ambition to become Europe's leading legal tech provider.
What does the new branding look like?
The center of our new identity includes two main elements:
Our figurative mark and our new brand colors - blue and orange.
The figurative mark, with the hexagon in the middle, symbolizes our solutions as the center (hub) for efficient legal work and, with the orange arrows, the added value expected for clients, leading to progress, expansion and success.
Finally, stp.one stands for us as a unit with one goal - success for our clients.
The choice of colors - dark blue and orange - stands for trust, loyalty and confidence, but also for warmth, enthusiasm and liveliness. These are precisely the values that characterize us, our solutions and our services.
How does this affect our customers?
For our customers, little changes in their practical dealings with us: same products, same contact persons. But you benefit from synergy effects in the areas of research, development, service and support.
What will happen to our products?
The familiar products will remain, but will appear under the stp.one umbrella. Some products have been renamed or adapted in their spelling to ensure clarity and consistency. But most importantly, the quality and service our customers have come to expect will remain unchanged.
As of now, our House of Products looks like this:
The new website: stp.one
Our new website guides potential customers through our solution offering in a targeted manner and offers various access points - whether via their respective role in the legal market (as a law firm, insolvency administrator or legal department), specific use cases or directly via our products. A special highlight is the new stp.one Marketplace: a platform where our customers can find and purchase add-on products and partner solutions.
We are proud of this big step and look forward to presenting our vision and passion for legal tech with a fresh and unified look.
We look forward to a successful future - together as stp.one!
About stp.one
STP Group, headquartered in Karlsruhe, Germany, is one of the leading providers of complete legal tech solutions that drive the digitalization of law firms, insolvency administrators and legal departments. The company offers a fully integrated legal tech platform that includes workflow automation, AI-based document management, ERP software, data management, and specialized software-enabled outsourcing services. Contract lifecycle, matter, and knowledge management solutions are also part of its extensive portfolio, which is deeply embedded in the legal services, insolvency, and business law ecosystems.
STP employs over 375 people in 10 locations and provides more than 7,000 clients with software and relevant services for their daily workflow. More info at: stp.one
Press-Contact
Matthias Greuner
VP Marketing
STP Informationstechnologie GmbH
The Legal Tech Company
Brauerstraße 12 | 76135 Karlsruhe
Phone +49 721 828 15-0
E-Mail marketing@stp.one
Website: www.stp.one